Rents
UX Case Study
Rents is a sustainable car rental service dedicated to protect and support the planet in every way they can.
I did the whole UX research process from beginning to end to create a seamless car rental experience to the users.
Role Sole UX/UI Designer
Date April 2024
Link Rents
about the project
Problem Statement
“ How can we convey more transparency and security in the car rental booking process, while maintaining a quick and seamless flow? ”
Let’s face it - booking a car is not the most pleasant task. Based on the research that I preformed, people demand to know how much and for what they’re paying, with no surprises at any part of the booking process, and they want it fast and smooth as possible so they can compare it with other car rental service providers or just get it over with.
Solution
RENTS is an online car rental booking service that, through their website, aim to eliminate any unnecessary noises in the booking flow while being honest and transparent as possible throughout it. Providing clear CTAs, clean streamlined design and humanising the process as much as possible - is how I wished to achieve it.
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Research
To Follow
Competitive Benchmarking
• I aim to see which parts are working, to be inspired by them, or what’s not working, that I can avoid.
• Each comment and slide will be accompanied by photos and videos so that I can review and come back to them.
• At the end of each site/app there be a sum-up marking my impressions, instead of reading the whole thing again.
Competitive Benchmarking
Online Survey
Usability Testing
Online Survey
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learn about the user experience with the car rental service.
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learn from their habits and behaviours so I can implement it in my design.
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see which pain points they endured, so I can avoid them in my design.
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spot any patterns from the answers of the participants
Participants 25
Questions 9
Tool Google Forms
Distribution LinkedIn & Whatsapp
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Analysis
To Follow
Affinity Diagram
Customer Journey
Affinity Diagram
The Affinity Diagram is a result of the research that I conducted using the different research methods: Note-taking, Online Survey, User Testing and Competitive Behmarking.
Customer Journey
The Customer Journey allowed me to envision the process that the user does in order to complete his/her task of booking a rental car. The journey was based on the prior research that I conducted.
Concept
To Follow
Flow Chart
Sketching
Flow Chart
In this flow chart I showed the different screens and actions that the user will take in order to achieve her goal of renting a car.
Design
To Follow
Mid-Fi Prototype
Annotations
Mid-Fi Prototype
Medium Fidelity Prototype for me is a way to add interactivity to the flat Design and basically mimic how the website will act. It's a way to remove any design elements and just focus on the User Experience and the User Flow through the car rental booking process.
Annotations
Annotations
The annotations are the basically the first contact with the development team regarding the start of technically working to give life to the software.
