Newton AI Robot
Brand Identity and UX Case Study
Newton is an advanced AI robot designed to revolutionize home and office environments. Capable of performing a variety of tasks ranging from personal assistance to complex problem-solving, Newton aims to be an integral part of everyday life.
Role Sole UX/UI Designer
Date September 2024
Link Newton AI Robot*
*Please follow the comments
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about the project
Design Brief
The goal of this project is to create a compelling brand identity that resonates with both tech-savvy individuals and those new to AI technology.
Objectives
• Develop a strong, memorable brand identity for Newton.
• Ensure the brand communicates Newton’s advanced capabilities, user-friendliness, and reliability.
• Create a consistent visual language that can be applied across various media, including digital platforms, packaging, and marketing materials.
Target Audience
• Primary Audience: Tech enthusiasts, early adopters, and professionals who are comfortable with AI and technology integration.
• Secondary Audience: Families, elderly individuals, and office environments looking for reliable assistance and advanced features to simplify tasks.
Brand Identity
Research
To Follow
Robot & Frank
Competitive Benchmarking
User Interviews
Robot & Frank
Quick Summary: Watching "Robot & Frank" and various YouTube videos helped me understand current robot capabilities and the feasibility of the Newton AI Robot. I found it highly feasible and was amazed by the results! As humans, we already form emotional connections with everyday appliances, so adding a robot will likely spark our curiosity and desire for companionship with these assistants. Although robots already perform mundane tasks and assist in daily life, the concept of a robot assistant still feels intangible. Therefore, I had to rely on my imagination, input from research participants, and existing information. "Robot & Frank" is a touching film about a retired burglar with dementia who gradually forms an emotional bond with the assistant robot his son gives him. Beyond "Robot & Frank," I explored further and discovered a wealth of information on YouTube about current robot capabilities. A summary from a recent robot exhibition in Japan provided an exciting glimpse into the future of robotics. I learned a lot from observing Frank's interactions with the robot and its potential to improve daily life for everyone, not just seniors. Director Jake Schreier and writer Christopher Ford show us how robots can become integral companions, shifting away from their typical portrayal as destructive forces.
"
...ease of use...
I worry about the robot malfunctioning and causing disruptions.
...Flexibility in operation time is crucial
"
"
User Interview & Personae
I conducted user interviews with a diverse group to understand their daily routines and the likelihood of owning a robot AI assistant. From their needs, I identified how a robot could meet those needs.
Priya, 45
Persona 1:
Carlos, 38
Persona 2:
Elsa, 68
Persona 3:
"I have to do all of my daily tasks and I can't find any time to focus on myself."
"I Barely have time to take care of my kids and still have time to just hang out with my family."
"How can I host dinner parties at my home and manage all the preparations and cleaning on my own?"
Analysis
To Follow
Affinity Diagram
Customer Journey
Affinity Diagram
The Customer Journey helped me visualize the process users follow to complete tasks with Newton, the AI Robot Assistant, based on prior research. By stepping into their shoes, I understood how important the ease of use and integrating the robot into the users' daily routine and how privacy and repair costs play a major role.
Customer Journey
The Customer Journey helped me visualize the process users follow to complete tasks with Newton, the AI Robot Assistant, based on prior research. By stepping into their shoes, I better understand their thought process and identify which parts of the interaction are enjoyable or problematic.
Concept & Design
To Follow
Flow Chart
Sketching
Mid-Fi Prototype
Onboarding
Hi-Fi Prototype
Flow Chart
A flow chart illustrates a process, system, or algorithm. This flow chart shows the screens and actions users need to successfully onboard the app and complete their first task with the robot.
Sketching Gallery
Mid-Fi Prototype
Medium Fidelity Prototype for me is a way to add interactivity to the flat Design and basically mimic how the website will act. It's a way to remove any design elements and just focus on the User Experience and the User Flow through the robot operation app.
